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Newly created position: Riese & Müller strengthens brand presence in the United Kingdom

13.03.2025

Mühltal, 13.03.2025: Riese & Müller, premium manufacturer of E-bikes and cargo bikes, is strategically repositioning itself with the newly created position of Brand Manager for the UK market.

Megan Kay has been responsible for the implementation of the overarching marketing strategy and regional brand management in the UK since March 1, 2025, working closely with the Communications, Sales and Brand Implementation departments. Megan Kay will work for Riese & Müller from the Manchester metropolitan region and will report to the headquarters in Mühltal. The creation of this new position underlines Riese & Müller's strategy to further strengthen the UK market and expand the brand presence on an international level.

“We are delighted that Megan Kay is joining our Communications team from the UK. Her extensive expertise in brand management and her international experience will help to further expand Riese & Müller's brand awareness and positioning in the UK,” says Jörg Matheis, Chief Communication Officer at Riese & Müller.

Megan Kay has more than 10 years of experience in brand management and marketing. After completing her degree in Communications and Promotion, she also completed further training programmes in marketing. Her career to date has included various positions in international companies, including in marketing at La Marzocco and as brand manager at Dr. Oetker.